I can't link Is the Internet Facing Collapse in yesterday's T2 section, because the Times, too, appear to be monetizing their content.
But I think it's mostly based on Leaving Reality Behind; The Battle for the Soul of the Internet by Adam Wishart and Regula Bochsler (porn star name, surely?)
Update: Just a crap site. Turns out you can register. So read the article. (username and password sashablog).