Wanna laugh? Deloitte Consulting changed their name to Braxton a few months ago, but this ridiculous presentation just caught up with me now. Fearless? Grounded? No thanks, I just want a management consultant who can solve my problems, thanks.
This frankly riduclous trend of changing your name to something edifyingly stupid overwhelms me. What's wrong with good, old-fashioned just doing what it says on the tin?
Think I could make it as a branding consultant? I may have a fresh, new approach.
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