I love signing up to mailing lists as Daffy Duck, Disney Corporation (when I ran a commercial mailing list, about 20% of our subsribers were either Tony Blair or fictional characters), and I love it even more when I get email addressed thus:
"Dear Daffy,
SAVE up to ?100.00 by registering your place on:
BEST PRACTICE STRATEGIES FOR FUND MANAGEMENT
25TH & 26TH MAY 2004
PARK LANE HILTON, LONDON
Hurry! ? Early-booking DISCOUNT ends 26th March 2004!"
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