Wednesday, March 28, 2007

stupid branding


stupid branding
Originally uploaded by sashinka-uk.
I got a bit perturbed in M&S recently, because all their herbs have stupid names like "enticing tarragon" or "flavourful chives". I think it's annoying. And a pointless hard sell. Like, you're never in a food shopping scenario where you don't need tarragon, and then because the label says it's enticing, you suddenly buy it.

Too much marketing is bad for you. As we know.

No comments: