Wednesday, March 28, 2007

stupid branding

stupid branding
Originally uploaded by sashinka-uk.
I got a bit perturbed in M&S recently, because all their herbs have stupid names like "enticing tarragon" or "flavourful chives". I think it's annoying. And a pointless hard sell. Like, you're never in a food shopping scenario where you don't need tarragon, and then because the label says it's enticing, you suddenly buy it.

Too much marketing is bad for you. As we know.

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