Saturday, August 18, 2007


Originally uploaded by sashinka-uk
There' something interesting about copywriting here in Singapore. I know that Singlish (as locals call it) is... well, I guess a dialect of English, so the rules that I know don't apply. So some of the things that I see are local usage. But what's interesting is that there's a slightly... flowery language, I think perhaps reflective of customer service and attention to detail. Interesting, is all.

This one, I just don't get. Hook you in? Local variant?

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