Jerry Paffendorf in the middle of the "building businesses" panel, talking about webphibians (who live online and off), and building a meta layer to the web, which encapsulates the transformative aspects of virtual worlds and helps you develop a persistent profile of who you are.
Personally, while I'm online-online and stalkers can find out pretty much anything, I'm still a little uncomfortable about the persistent profile. What if you want, like, a holiday.
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