Wednesday, June 22, 2011
In front, "freshly baked" bread, wrapped like your grandma had just prepared it for you.
Like, who are you kidding? This image does not make me come over all Hovis and transport me to a time when people went out to the fields and then milled their own wheat and kneaded their own brad.
It makes me think: huge international multiple food retailer which has in probability put many artisan bakers out of business wanting me to **think** they're the corner store in the country.
In the words of a famous ad man: the customer's not a moron, she's your wife.
Tesco - you can do better than this.
at 11:41 pm