Friday, February 14, 2003

Yesterday on the Today programme, to celebrate the last day of cigarette advertising, they got a senior ad exec on. Obviously they couldn't find a cigarette person, so they found the next best thing - a cigar guy (from GGT, who did the Hamlet ads). They gave him the hardest Today-special haranguing, and then at the end said to him "make us a slogan then, go on." They were derisory about his first try ("rashers of bacon and opinions" or something like that) on the basis that many of their listeners are vegetarian. But I loved his second try:

"Freshly grilled politicians, and ocassionally, ad-executives."

That'll show 'em.

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