sashinka | observation orientated, with a twist of lime | a blog

From yesterday's FT (and courtesy of my Dad) - Business logs on to blogging. I mean, enterprise blogging, isn't that just a shared network drive?

"Along with other potentially disruptive technologies, weblogs or "blogs" have come a long way in a very short time. Now some believe this new form of web-based publishing is poised to enter the corporate mainstream.

While some workplace weblogs are being set up by "rogue" employees, with or without official sanction, a growing number of organisations in both the public and private sector are recognising the potential of weblog technology to streamline communications, reduce e-mail overload and improve co-operation.

"We see this as an enormous potential market," says Greg Lloyd, president and co-founder of Providence, Rhode Island-based Traction Software, one of the emerging market leaders in the enterprise weblog tools market.

"Blogs provide the ability for individuals to be able to write directly to the web using simple Office tools techniques, no more complicated than e-mail, to basically have an archive of their thoughts and conversations automatically maintained in time order," he says.

"This has just enormous implications for how people handle working communications and business processes and we are really at the beginning of that."

Michael Gartenberg, research director at Jupiter Research, the US-based IT consultancy, agrees that weblogging has caught the attention of business, but he cautions that it is still early days. "Enterprise weblogging is attracting a lot of corporate interest as a way of streamlining communications," he says."

Sadly, you have to have a subscription, so there's not a whole point in my even linking. Sorry.