Interesting piece from the Economist, a couple of weeks back on tThe blog in the corporate machine (it's free to read, unlike most of their content - presume they judged the audience on this one.)
I still don't totally get blogs as a corporate PR tool - should companies blog? Sure, if they've got something to say and the right conversational tone. But I'm not sure this article gets it: "social media" is in quotes, and they think a mailing list is part of the social media revolution.
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