As you know, I love it when people make up new words. Wordage. Verbiage. So I subcribe (not in a money way, of course) to trendwatching.com, and you should check out their trend database.
Of course, most of their trends are packaged in a marketing way (counter googling, for example), dormandise, early-birding. They sound sort of innovation agency easy-speak, right? Hygienia - it sounds like my parents kitchen in the 1970s (hygena, for those who remember that far back. As if I do. Anyway, it's apparently part of MFI, now).
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