sashinka | observation orientated, with a twist of lime | a blog

Seven Common-Sense Things Consumers Can Do To Combat Junk Marketing
Love this one:

Encourage market pricing of commercial messages:

This is the root of the problem with spam - it's virtually free to the sender. Last week, I got an ad - they'll send 28M emails for $149 - who wouldn't go for that?

If your time is worth $18/hour (3600 seconds per hour), then a 15 second spam delete activity should cost 7.5 cents, and let's add 2.5 cents for the ISP costs = $.10 per spam. Someone who sends out 28M spams should have to spend $2.8M dollars. Even 3rd class mail costs $.20 per piece (just the mailing cost).

So solve the problem by encouraging the email companies to charge market rates for commercial mail

Problem solved - marketing people are business people, would have to take the cost into account as part of media mix decisions